As a ghostwriter, journalist, and editor, I help clients achieve their content and market goals, from unpacking a "big idea" to crafting an unforgettable story. I love projects that challenge our thinking, reframe issues in a new light and tap our emotions. Laughter and tears included.

"The Cost of Cool, a history of Austin’s tech emergence, went from a disjointed narrative to a coherent whole. This would not have happed without Tula. Her patience and persistence are remarkable. More than a good writer, Tula is both coach and advisor. The book would not have been finished without her. I cannot recommend her highly enough. She is a true inspiration."

"Tula is a wonderful collaborator as an editor, writer, researcher, and thought partner. She translated my unique experience in high-level diplomacy and cultural exchange into vital, real-world lessons that anyone—from the C-suite to the family gathering —can use. She was able to capture my voice, humor and all. In an age where AI is increasingly playing a role in publishing, flesh-and-blood professionals like Tula remain indispensable."